Outside of pop history, Bunton’s most lucrative contemporary achievement is Kit and Kin. Co-founded in 2017 with product developer Christopher Money, the sustainable mother-and-baby brand shifted Bunton from celebrity endorser to active founder-operator. Holding certified B Corp status, the venture produces hypoallergenic, plant-based diapers, biodegradable wipes, and natural skincare products.
The brand's commercial trajectory outpaces standard celebrity licensing plays. Through partnerships with major UK retailers like Boots, Tesco, and Ocado, as well as direct-to-consumer distribution in over 30 countries, Kit and Kin carved out significant market share in the premium eco-nappy sector. Company filings show sustained year-over-year revenue growth, driven by consumer demand for carbon-neutral family products.
Bunton does not treat the business as an absentee investment. She routinely participates in supplier reviews and sustainability audits, tying the brand's charitable foundation directly to the World Land Trust to protect threatened rainforest acreage. This commercial success altered Bunton's professional balance sheet, ensuring her financial independence rests firmly on operational equity rather than back-catalog royalties alone.
