Q1: What episode of The Office does the "They're the same picture" meme come from?
A1: The scene appears in Season 7, Episode 25 (the second half of the two-part finale titled "Search Committee"), which first aired on NBC on May 19, 2011.
Q2: What were the two actual pictures Pam gave Creed in the episode?
A2: Pam printed two identical black-and-white photographs of a generic commercial office building. She told Creed they came from corporate headquarters to trick him into hunting for differences that did not exist.
Q3: Why did Pam give Creed the fake assignment in the first place?
A3: Creed had been appointed acting branch manager based strictly on seniority. Because his unpredictable behavior threatened client relationships, Pam gave him an impossible puzzle to keep him glued to his desk and away from real business operations.