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Throughout her career, sports commentators, opponents, and tabloids frequently leveled unsolicited commentary against Williams's body. Where male tennis contemporaries were celebrated for functional hyper-muscularity, Williams faced racialized critiques accusing her of being "intimidating" or "unfeminine."

In response, Williams declined to diminish her frame to fit narrow commercial expectations. Her editorial decisions directly contested that rhetoric. When she posed for Annie Leibovitz's stripped-back 2016 Pirelli calendar portrait, she presented an unretouched silhouette that emphasized raw back and shoulder definition.

Her work altered how major publications approach female athletes. Prior to Williams's 2009 ESPN The Body Issue cover, sports media routinely treated female athletes through a decorative lens. By stepping into editorial studios entirely on her terms, Williams forced the sports landscape to reckon with the athletic female body as an instrument of athletic dominance.