Q1: What is the exact font used in The New York Times headlines?
A1: The New York Times uses a proprietary digital typeface called NYT Cheltenham, an exclusive adaptation of Bertram Goodhue's 1896 Cheltenham design customized by type designer Matthew Carter in 2003.
Q2: Can I download or buy the New York Times font for my own site?
A2: No. NYT Cheltenham and NYT Imperial are proprietary assets owned by The New York Times Company. However, you can commercially license standard versions of Cheltenham and Imperial from type foundries such as Monotype, or deploy open-source alternatives like Libre Baskerville and Source Serif 4.
Q3: Why doesn't the New York Times use standard Times New Roman?
A3: Times New Roman was commissioned by Britain's *The Times* of London in 1931, not The New York Times. The American publication established its own design identity around Cheltenham and Imperial decades before Times New Roman became a ubiquitous desktop default.
