In 2021, Lorenzo turned that business degree into an active enterprise by co-founding Stamos Bien. The name, a phonetic spin on the Spanish expression estamos bien ("we are good"), reflects casual Miami living combined with contemporary urban streetwear. Rather than licensing his family name to a third-party distributor, he took an active executive role in product development, textile sourcing, and marketing.
The brand produces oversized hoodies, graphic tees, relaxed joggers, and signature headwear. Prices remain accessible, with caps retailing around $35 to $45 and heavyweight hoodies priced near $90 to $120, avoiding the luxury pricing traps that alienate young Latin buyers. Stamos Bien hit an operational milestone in February 2023, presenting its collection during New York Fashion Week at the iconic Gotham Hall. The runway debut generated organic coverage across Univision, Telemundo, and regional lifestyle outlets, proving the concept had legs beyond Miami.
Operating a physical pop-up presence alongside an international e-commerce site, the brand ships throughout the United States, Puerto Rico, and Latin America. Lorenzo frequently handles creative direction himself, using his personal platforms to showcase daily styling and warehouse shipments.
